From TikTok viral to everyone’s beauty staples, find out the rave of ANUA skincare.

ANUA takes the skincare world by storm, boosted by its glowing customer reviews on TikTok, their products now become must-haves for beauty enthusiasts. The brand takes pride in its dedication to craft effective skincare solutions for all skin types by incorporating natural and active ingredients. 

Model holding ANUA Korean Skincare Product
Photo: ANUA

Whether you have sensitive, dry, oily, or combination skin, ANUA has a product tailored to meet your specific needs. Their products are free from harmful chemicals and harsh irritants, making them safe and gentle for daily use. Beyond that, ANUA promotes sustainability with using eco-friendly packaging and responsibly sourced ingredients, ensuring that their products have minimal impact on the environment. 

Is ANUA a Korean brand?

Originating from South Korea, ANUA embraces the country’s dedication to beauty rituals and advanced skincare technologies. With a commitment to harnessing natural ingredients and cutting-edge formulations, ANUA exemplifies the essence of Korean skincare philosophy. 

Where can I find ANUA skincare in Singapore?

ANUA products are conveniently accessible in Singapore through various channels. You can easily find their products on popular e-commerce platforms like Shopee, Lazada, and Cocomo SG. Additionally, ANUA’s range is stocked at well-known retail outlets such as Guardian, Watsons, and FairPrice, providing customers with multiple options for purchasing their products. 

Best-selling products from ANUA

ANUA has gained widespread social media acclaim for its top skincare products, ranging from toner to cleansing oil. Discover the best-selling items and their standout features

1. Heartleaf 77% Soothing Toner

Photo: ANUA

ANUA’s highly acclaimed toner which ranked first place in Olive Young 2022 as a top ranking toner. Infused with Heartleaf extract, it effectively soothes irritation, rebalances skin’s natural oil and moisture levels, and alleviates acne. Moreover, this gentle yet potent formula doubles as gentle exfoliant and skin barrier restoration. 

Designed to be non-comedogenic and cater to all skin types, including sensitive and acne-prone, this toner epitomises versatility and efficacy in skincare. 

2. Heartleaf Pore Control Cleansing Oil

Photo: ANUA

ANUA’s latest viral sensation, this cleansing oil offers dual functionality by not only removing makeup but also effectively controlling pores. Formulated to eliminate makeup residue, blackheads, and excess sebum, it prevents pore congestion, essential for the double cleansing ritual to achieve the Korean glass skin.

3. Heartleaf 77% Toner Pad 

Photo: ANUA

It’s no secret that Koreans love using toner pads as masks, and ANUA’s Heartleaf 77% toner pads are amongst the bestsellers. Featuring PHA for gentle exfoliation, the product helps  minimise blackheads, whiteheads, and breakouts. Ideal for soothing and minimising pores, they suit all skin types, especially sensitive skin. 

What are people saying about ANUA?

Anua’s popularity emerges from customers’ reviews that showcases how well their products perform. Some of the reviews highlight how the products blend well with other skincare without any pilling, how it helps with irritation and redness, and how it suits all skin types. 

A five stars review from for ANUA’s Heartleaf 77% Soothing Toner stated:

“I have used this to calm and soothe irritation and redness on my skin. I don’t have extremely sensitive skin but I’ve used it to prep before applying tretinoin and the morning after if needed. It has impressed me with how well it has worked for me. I haven’t noticed any pilling when layering products. It’s quite a large bottle with a watery consistency and there is no scent that I can detect. It’s easy to apply with hands or cotton rounds. It has become a favorite and part of my daily routine. I will definitely repurchase.”

Veronica A

Another positive feedback was given by Michelle giving five stars for ANUA’s Heartleaf 77% Toner Pad stating:

“I’m just finally figuring out a skincare routine that works for my aging sensitive skin. I’ve tried so many different products and it feels like everything breaks me out or causes irritation of some sort. Finally decided to try these pads as a way to clean and sooth my skin while healing from an over done active. These pads have calmed redness and irritation while helping to make my skin feel healthy again and it even seems to have helped with texture. I absolutely love these and will never stop using them! 10/10.”


Overall, ANUA’s are praised for their ability to address various skin concerns, from acne to dryness, without causing irritation. Customers also love the affordable price point of ANUA’s offerings, making high-quality skincare accessible to a wide range of consumers.


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