What do you really know about Heineken?

Beyond a worldwide renown lager brand, Heineken has been synonymous with fostering quality social interactions over beer since it was founded in 1873. 150 years of spreading cheer worldwide later, the brand is turning the spotlight onto its fans who have created their own unique experiences of good times.

Heineken is excited to present “Destination Good Times,” a sensational two-day event set to take place on 28 and 29 July at the vibrant Tanjong Distripark. This event promises to be an extraordinary gathering where beer fans can come together to revel in the shared spirit of Good Times from around the world.

All you can do at Destination Good Times

Drawing inspiration from Singapore’s rich heritage, the event takes on the city’s unique ability to embrace diverse global influences and make them its own. Here’s a glimpse of what attendees can look forward to at Destination Good Times:

Get a taste of Heineken around the world at the He150ken World Bar. In collaboration with the esteemed Sago House, ranked 31st on Asia’s Best Bar list, the He150ken World Bar invites attendees on a delightful journey to explore the diverse ways in which Heineken is enjoyed across the globe. The World Bar Menu offers a tantalising array of beer cocktails, each inspired by fan-favorite Heineken traditions from Vietnam, Mexico, the Caribbean, Taiwan, and even a unique spin on the classic Singapore Sling cocktail.

For the perfect ambiance for a dozen beers, The Boiler Room Singapore, powered by Heineken, will witness the local debut of London’s iconic underground club music experience. The Boiler Room’s special Singapore edition will feature an electrifying lineup of DJs representing the diverse cross-cultural fabric of the region’s underground scene. Among the talented artists gracing the stage are Jenn Chunes (Super Enjoy), Bongomann (Ice Cream Sundays), A’alely x PETYET (Strange Weather), and more. Additionally, the night will be set ablaze with headlining acts like Kyoto-born, Berlin-based Alex Kassian, known for his feel-good house music, and Dutch duo Kamma & Masalo, renowned for their raw and versatile sound.

Don’t miss the chance to get your hands on Heineken®’s exclusive collection of t-shirts that celebrate the spirit of good times. Created in collaboration with The Salvages, this collection breathes new life into classic Heineken® designs from the brand’s rich archive of classic posters and design elements, resulting in three distinct and eye-catching designs. Embrace the spirit of Good Times and take home a piece of Heineken® history with these stylish and trendy t-shirts.

Date: 28-29 July 2023

Location: Tanjong Distripark (39 Keppel Road, Singapore 089065)
Opening hours: 5:30-10:30pm

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