Singapore is gearing up for a week of Negroni-inspired revelry as Negroni Week returns from 18 to 24 September. This year’s theme — The Power of Timeless Bonds — celebrates the unbreakable connection between bartenders and the industry, emphasising the fact that there’s no Negroni without Campari. Negroni goes far beyond a symbolism though. This year marks its biggest activation yet, with over 90 participating bars and counting, making it the biggest activation yet.
Pop-ups, experiences, and partnerships, here are five things to expect during this exciting week of Negroni-infused fun.
1. Opening Music Night at Offtrack
The ambience of a bar is as important as its drinks, and Campari knows this well. Hence, the opening night of Negroni Week will take place at Offtrack, a bar where music takes center stage. Offtrack offers an immersive backdrop
Founded through a collaboration between local collectives Darker than Wax and Ice Cream Sundays, Offtrack promises a captivating ambience where you can groove to live music, all while enjoying the glass of Negroni in your hand. What’s more, patrons can request their favourite tracks by filling out a request card with cash donations, supporting Offtrack’s chosen charity partner.
Date: 18 September 2023
Location: 34 N Canal Rd, #01-01, Singapore 059290
Opening hours: 5pm onwards
2. Aperitivo Night at Puffy Bois
Drawing inspiration from Italy’s Aperitivo culture, Campari invites you to Puffy Bois.
On 21 September, Puffy Bois transcends beyond a cocktail-pizza bar, but a host for social gatherings, as its patrons unwinds with a Negroni and a slice of wood-fired pizza. While their regular pizza menu has already garnered significant acclaim, word on the street is that they’ve crafted special, exclusive flavors exclusively for Negroni Week. What’s more, early birds who visit before 6pm will be treated to a complimentary slice of the campaign-exclusive pizza with every order of a Negroni.
Date: 21 September
Location: 20A Bali Ln, Singapore 189856
Opening hours: 6pm onwards
3. Partnership with IHG Hotels & Resorts
Campari extends its reach beyond bars. For Negroni Week, and even extending till the end of the month, Campari will be partnering with IHG Hotels & Resorts to offer Negroni-themed experiences across selected properties:
- InterContinental Singapore
- All-you-can-drink Negroni at LUCE by Davide Giacomelli’s Scarlet Sunday Negroni Brunch Buffet ($108)
- Explore three types of Negronis at The Lobby Lounge’s Negroni Flight of 3 variations ($38)
- Opus Bar at voco Orchard Singapore
- Enjoy Negroni Week-exclusive cocktails from $15 from 18 to 24 September and $18 on other dates for the month of September
- Bottomless Negronis during the Sunday Prosecco brunch ($148) and Champagne brunch ($178); both unavailable on 17 September
- Atrium Bar 317 at Holiday Inn Singapore Atrium
- Sip on three classic Negronis featuring Tanglin Gin, made with botanicals that represent Singapore’s cultural history
- Blue Jasmine at Holiday Inn Singapore Little India
- Try two Negroni-influenced special cocktails: New York Sour with equal parts gin, Campari and vermouth topped with red wine and lime juice, and Negroni Fashion with bitter lemon and a brown sugar rim
- Publico Ristorante & Garden at InterContinental Singapore Robertson Quay
- Negroni Week-exclusive cocktail from 18 to 24 September
- Negroni Aperitivo Hour with light Italian bites best paired with a Negroni in hand
- Negroni Week-exclusive Fountain Punch
- Scarlet Sunday Negroni Brunch with free-flow Negroni cocktails, live DJ performance and guest bartenders serving their exclusive Negroni out of a roving bar. Available on 24 September, 12.30-3.30pm only
4. Negroni-inspired mooncakes
Negroni Week aligns perfectly with the upcoming Mid-Autumn Festival in 2023, and it’s intriguing to witness how Shangri-La Orchard and InterContinental Singapore have embraced the festivities with their Negroni-inspired mooncakes.
Shangri-La Orchard’s version features a white chocolate exterior encasing a fusion of lotus paste, Campari, sweet vermouth, orange peel, and extract, delivering the essence of a chocolate-infused Negroni, complete with a rich dark chocolate core. Meanwhile, InterContinental Singapore adds a touch of floral elegance to the festivities. These mooncakes, shaped like peonies, feature a lotus paste infused with the essence of Negroni, accompanied by a lychee liqueur-infused white chocolate truffle center.
5. Bartender Chronicles
To further amplify the campaign’s message, Campari Group is bringing together ten remarkable bartenders to share their inspirations and personal experiences with the cocktail. This engaging content series will be prominently featured across Campari Singapore’s official Instagram channel.
Date: 18-24 September 2023
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