Experience the irresistible allure of Paris right here in Singapore as you embark on a beer event like no other.

Mark your calendars from 19 to 26 May as you immerse yourself in the enchanting ambience of the Rue 1664 pop-up, located just outside Mandarin Gallery.

Photo: Rue 1664

Prepare to be captivated by a fusion of timeless French charm and the exquisite flavours of 1664, Carlsberg Singapore’s French premium wheat beer, through a series of playful installations, interactive games, and soulful melodies.

Embark on an enchanting journey of playful delights

As you step towards Rue 1664, be greeted by the adorable blue French bulldogs with their quirky moustaches, leading the way to an enchanting world of delights. You heard us right, 1664’s iconic blue French bulldogs will be taking over the streets outside Mandarin Gallery!

Once inside, start your Rue 1664 journey by clinking glasses against a life-sized 1664 Blanc glass and bottle, creating the perfect photo memento of your trip into this elegantly playful world.

The line-up of activities include the thrilling 1664 Trivia Game, where winning participants will have the chance to channel their inner Monet and personalise their very own 1664 Tote Bag. Only on the weekends, and on 26 May, you can also receive complimentary live art portraits at the Live Art Portraiture station — but only if you are dressed in blue.

Photo: Rue 1664

1664’s blue French bulldogs aren’t the only dogs there. Rue 1664 is pet-friendly, with Pawpsicles from LICKED prepared for your furry companions. These dog-friendly frozen treats are crafted with natural ingredients, providing a refreshing and enjoyable experience for them. Do note that the Pawpsicles are only available this weekend.

A perfect harmony of captivating melodies and exquisite brews

Finally, immerse yourself in the enchanting Parisian ambience as soulful melodies fill the air, courtesy of local headliners Glenn Yong, Sam Driscoll, The Cold Cut Duo, and Charlene Su.

Enhance your experience by indulging in the delightful flavours of 1664 Blanc, with its light and crisp citrus notes, or opt for the classic hop bitterness and light malty sweetness of 1664 Lager. For a twist of refreshing sweetness, the raspberry-infused 1664 Rosé awaits.

Photo: Rue 1664

With its enchanting ambience, immersive experiences, and a range of delightful 1664 beers, Rue 1664’s pop-up is a must-visit event for those seeking a taste of Parisian allure. Simply register for free through the website and immerse yourself in the captivating atmosphere from 19 to 26 May 2023, outside Mandarin Gallery.

The streets of Paris await you, right here in Singapore.

Rue 1664

Location: Outside Mandarin Gallery, 333A Orchard Rd, Singapore 238897
Opening hours:
Mon-Thu: 4pm-9pm
Fri-Sun: 4pm-10pm

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