The childhood candy you grew up hoarding is now a full-blown lifestyle store — and it just opened at Plaza Singapura.
Hao Food SG, the official distributor of White Rabbit products in Southeast Asia, has launched Singapore’s first White Rabbit (大白兔) lifestyle concept store at Plaza Singapura. The six-month pop-up runs until 24 November 2026 and brings with it Singapore-exclusive merchandise, a live candy bar, and White Rabbit merch like sling bags, t-shirts, and even a ring and necklace.
What’s inside?
The new White Rabbit store is split across candy, ice cream, apparel, collectibles, and a customisation corner — there’s a lot to cover.
Start at the White Rabbit DIY Candy Bar. You can mix and match from 16 flavours — mint, matcha, red bean, chocolate, mango, banana, coconut, yoghurt, coffee, and original — and build your own pack for $5 per 100g. If you want a pre-packed option, the Singapore-exclusive White Rabbit Multibox goes for $29 and the Red Tin Junior Set (complete with magnet, scented keychain, and tin carrier) is $38.
The ice cream counter has just expanded with the new White Rabbit Toffee with Almonds Ice Cream Stick — think roasted buttery flavour with real almonds on top. The full lineup includes:
- White Rabbit Original Ice Cream Stick (65g) — $3.5
- White Rabbit Chocolate Ice Cream Stick (65g) — $3.5
- White Rabbit Sea Salt Cheese Choc Cone — $3.5
- White Rabbit Toffee with Almonds Ice Cream Stick — $3.5
- White Rabbit Dairy-Free Prune Sticks — $3.
- White Rabbit Mini Ice Cream Stick (33g) — $1.5
- White Rabbit Premium Ice Cream Cup (70g) — $5.5
Any two ice creams (mix and match) are $6. There are also 54-calorie mini sticks for the calorie-conscious. New on the shelf are the White Rabbit Dairy Bars, which are high-protein, Vitamin D-enriched cheese sticks priced at $1.6 each, or two for $3.
White Rabbit lifestyle merchandise
On the fashion side, the store carries a Singapore-exclusive White Rabbit T-shirt ($35), a Cap ($12) and Sling Bag ($32). Personalise them at the in-store customisation corner using iron-on patches. Alphabet patches are $2 per letter, small decorative patches from $4, and Singapore-exclusive patches at $6 each.
Spend $60 or more in a single receipt and you’ll receive a complimentary tote bag to personalise on the spot.
Collectors, you’re not forgotten. The White Rabbit Mystery Surprise Box Plush Keychains ($25 each) feature seven versions of the brand mascot Junior — including one secret edition — and come with a clear plush pouch. Collect all seven and submit your haul on social media or in-store for a chance to win a trip to Japan or Europe. Standalone plushies come in three sizes:
- Sparky (S, 20cm) — $30.0
- Fluffy (M, 35cm) — $80.0
- Snuggly (L, 50cm) — $108.0
Also in store: Pomu ($18), a Singapore-exclusive keychain from a collab with Arc-en-Ciel Café, inspired by the whimsical charm of clouds.
If you’re feeling spendy, the Mia Liora Lab collaboration delivers rabbit-inspired diamond jewellery — earrings, ring, necklace, and bracelet. Adult sizes are $799 each; kids’ sizes are $599. Buy any White Rabbit product first to unlock 10% off the jewellery, or purchase all four pieces and receive a free 35cm Junior Bunny plushie.
FAQ
- Is the White Rabbit store at Plaza Singapura free to enter?
Yes, entry is completely free. You only pay for what you buy.
- Is the White Rabbit ice cream halal?
Yes — the White Rabbit ice cream is halal-recognised, crafted by Shanghai Bright Dairy and exclusively distributed by Hao Food SG.
- Do I need to book in advance?
No booking needed. The store is walk-in only during operating hours.
- When does the White Rabbit pop-up at Plaza Singapura close?
The pop-up runs until 24 November 2026, open daily from 10am to 10pm.
Date: 1 June–24 November 2026
Location: Level 1, Plaza Singapura, 68 Orchard Road, Singapore 238839
Opening hours:10am–10pm
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